Henry Choice
Art Direction for Henry Choice marketing campaign. A pilot project focused on developing a repositioned visual identity to engage a younger male audience (ages 16–32).
CLIENT
Voice Norge, 2023
MY ROLE
Art Direction & graphic design (incl. styling, packaging design, print & digital design).
INFO
Henry Choice is a Norwegian denim brand established in 1989, offering high-quality, sustainably produced jeans designed for modern, everyday wear.
THE BEST JEANS ARE THOSE YOU FORGET YOU ARE WEARING
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